The power of leading a values-driven life
We all have values: deep-rooted beliefs, important principles, and non-negotiables. They serve as our internal compasses, guiding us where we want to go and how we get there. When we know what’s important to us, difficult choices and life’s twists and turns become easier to navigate. Whether to speak up or stay silent. Whether to work on weekends or prioritize family time. Whether to stay in our current career or move on.
The world’s most successful companies live and breathe their values. Think of Patagonia’s “build the best product,” Zappos’s “live and deliver wow,” and Whole Foods's “satisfy and delight customers.” Companies that have clear values thrive because they guide their employees to make decisions, prioritize workstreams, and reconcile conflict.
But despite the importance of values, most of us don’t think that much about our values. We tend to look to others – our bosses, our clients and our friends – for guidance on what our priorities should be. When that happens, our self-identity is constantly in flux. If we don't prioritize our values, we risk working in an unfulfilling career and living an unfulfilling life.
So how do you start to incorporate your values into your work and life? Here's three tips:
(1) Understand your values: Knowledge of your values is key. To uncover your values, think about the big choices you made in your life. Ask yourself: what was the driving force behind my choice; and what brought me a sense of satisfaction and purpose? Consider the times when you felt fulfilled – what values were present in those situations? And – fast forward to the end of your life – what do you want to be known for? Narrow the list to three values that you care the most about. It is a difficult exercise, but an important one. As Jim Collins, the author of the book “Good to Great,” said: “if you have more than three priorities, you have no priorities.”
(2) Live your values: Set an intention to live your values. Get clear on the three specific behaviors that support your values or go against your values. And, think about how well you are living your values. When your behaviors reflect your values, you generally experience contentment and authenticity. When there is misalignment, discomfort and resentment typically follow. Acknowledging that discomfort and resentment is the first step to steering you back on course. Ask yourself: what is getting in the way of living my values? What are the costs of not living with my values? And what adjustments do I need to make?
Values also evolve and shift over time, especially after big life or work transitions. After the birth of a baby, you may value family and flexibility over other values like ambition. At work, this may be a time for you to “stay in” rather than “lean in.” Embracing shifts in values help you move forward with more clarity and ease.
(3) Lead with your values: Leading with your values helps you to become a better leader. When you know who you are and what you stand for, you tend to be more confident. And, when you lead with your “why” and share your vision for success, you provide clarity for your team. Your confidence and clarity generate trust, too. The more trust that employees have with their company and leaders, the better they'll feel about their own work and values.
I hope you'll take some time to understand your own values and find ways to make them more present in your life. Remember: be patient with yourself. Living with values is a daily practice. It is also a journey, not a destination.
Please reach out to me if you need professional assistance with this matter. Drop me a note through the Contact page if you have any questions.
